OUTSIDE-THE-BOX IDEAS FOR BUSINESS AND BEYOND

3 Ways to Win Customer Loyalty

3 Ways to Win Customer Loyalty

In the world of small business, loyalty is something that has to be fostered in a personal way. Larger companies like Target, Starbucks, and Apple have the luxury of globalized brands, well-known products, and ease of access. But if you’re running a smaller company or a service-based business, you’re going to have to work a […]

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How Does Color Build My Brand?

How Does Color Build My Brand?

One of my favorite reads is Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave by Adam Alter.  In fact, if…

Look Smarter Today

Look Smarter Today

If you’ve ever felt out of place and unintelligent at a party or networking event, listen up. We have the tricks you need to appear…

5 Apps Every Entrepreneur Needs

5 Apps Every Entrepreneur Needs

I’m not sure how entrepreneurs handled their lives before smart phones. I’m pretty grateful that I am running my business in an age where there’s a…

My Story

My Story

My mother had a mantra for her five children: “Do what you love and you will do it well. Do it well long enough and…